by Laura Johnston | Sep 29, 2021 | Digital Advertising
Marketing vs. Advertising: What’s the Difference? Imagine you’re watching tv and a commercial for the newest exercise bike comes on. You pick up your phone and pre-order immediately. This company has great advertising. Their advertising for the new product was...
by Laura Johnston | Aug 17, 2021 | Brand Strategy, Digital Advertising
by: Elizabeth Conrad What is the Buyer’s Journey? One of the most critical aspects of any business is understanding your customer. Knowing their needs, wants & desires better than anyone else, will make it easy for them to choose your brand through their...
by Laura Johnston | Feb 9, 2021 | Brand Strategy, Digital Advertising, Inbound Marketing
2 Powerful Reasons Not to Slash Your Marketing Budget During a Crisis by: Laura Johnston When a crisis hits, marketing and advertising are often the first budgets to take a hit. Why? Because companies immediately eliminate budgets that aren’t ‘directly...
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