by Mandy Bradshaw | Mar 22, 2022 | Brand Strategy
The Future of Marketing: Our Top 5 Takeaways by: Mandy Bradshaw Attending industry-related seminars generates a unique energy. It’s a mix of excitement and overload. That’s how we felt after attending the Social Media Marketing World event (virtually) hosted by Social...
by Laura Johnston | Jan 16, 2022 | Brand Strategy
Slanguage 101: The Ultimate Glossary for All Things Marketing Welcome to the ultimate guide of marketing ‘slang’. Step one to successful marketing is understanding the acronyms, what they mean and the importance. We can guarantee that these words will be around, so...
by Laura Johnston | Dec 8, 2021 | Brand Strategy
Marketing Agencies: Why You Need One Have you found that you have ideas that support a strong and successful marketing strategy but you aren’t quite sure how to make those come to life? 2021 small business marketing statistics and trends show that 47% of small...
by Laura Johnston | Oct 19, 2021 | Web Development
Web Accessibility: Why is it important? Web accessibility is a considerably new concept. Most website owners are familiar with the Americans with Disabilities Act (ADA), but some don’t know that they are exposed to the risk of lawsuits. To help clarify the legal...
by Laura Johnston | Sep 29, 2021 | Digital Advertising
Marketing vs. Advertising: What’s the Difference? Imagine you’re watching tv and a commercial for the newest exercise bike comes on. You pick up your phone and pre-order immediately. This company has great advertising. Their advertising for the new product was...
by Laura Johnston | Aug 17, 2021 | Brand Strategy, Digital Advertising
by: Elizabeth Conrad What is the Buyer’s Journey? One of the most critical aspects of any business is understanding your customer. Knowing their needs, wants & desires better than anyone else, will make it easy for them to choose your brand through their...
by Laura Johnston | Feb 9, 2021 | Brand Strategy, Digital Advertising, Inbound Marketing
2 Powerful Reasons Not to Slash Your Marketing Budget During a Crisis by: Laura Johnston When a crisis hits, marketing and advertising are often the first budgets to take a hit. Why? Because companies immediately eliminate budgets that aren’t ‘directly...
by Laura Johnston | Feb 4, 2021 | Web Development
5 Steps to Ensure a Successful Website Redesign by: Laura Johnston When considering a website redesign, knowing the steps to ensure a successful project is incredibly important. You probably remember the process of creating your initial website, and we would be...
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