by Laura Johnston | Jan 16, 2022 | Brand Strategy
Slanguage 101: The Ultimate Glossary for All Things Marketing Welcome to the ultimate guide of marketing ‘slang’. Step one to successful marketing is understanding the acronyms, what they mean and the importance. We can guarantee that these words will be around, so...
by Laura Johnston | Dec 8, 2021 | Brand Strategy
Marketing Agencies: Why You Need One Have you found that you have ideas that support a strong and successful marketing strategy but you aren’t quite sure how to make those come to life? 2021 small business marketing statistics and trends show that 47% of small...
by Laura Johnston | Oct 19, 2021 | Web Development
Web Accessibility: Why is it important? Web accessibility is a considerably new concept. Most website owners are familiar with the Americans with Disabilities Act (ADA), but some don’t know that they are exposed to the risk of lawsuits. To help clarify the legal...
by Laura Johnston | Sep 29, 2021 | Digital Advertising
Marketing vs. Advertising: What’s the Difference? Imagine you’re watching tv and a commercial for the newest exercise bike comes on. You pick up your phone and pre-order immediately. This company has great advertising. Their advertising for the new product was...
by Laura Johnston | Aug 17, 2021 | Brand Strategy, Digital Advertising
by: Elizabeth Conrad What is the Buyer’s Journey? One of the most critical aspects of any business is understanding your customer. Knowing their needs, wants & desires better than anyone else, will make it easy for them to choose your brand through their...
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